Monday, March 31, 2008

Web Is Not Print

Kodi and our guest speaker, Marie Shanahan of ctnow.com, are always saying that web is not print, and it's not.

One of the main differences is that it's interactive. Web users are interested not only in the story but what can prove the story. This means that they want audio feed, video clips and links. A simple print story cannot give you that. When writing for the Web, a reporter has to remember that users are constantly delineating from the story to read something else and keep stories short and to the point. They should also have interesting pictures and multi-media that relates to the story. They also have to write headlines that are search engine-friendly, meaning that it can be found through a search engine when a user types in key words. All of this is important, and it reflects a new type of on-the-go reader. This is what all readers are becoming, and news media has to cater to it to stay in business.

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